Medoo

If you're a coach, a people leader, or even a therapist, you know the struggle. It's the digital equivalent of having a dozen half-full notebooks, a smattering of Google Docs, and a vague memory of that breakthrough moment you had with a client… which you forgot to write down. We spend our days helping others find clarity, while our own back-end systems are often a beautiful, chaotic mess.

I've seen so many tools come and go, promising to revolutionize the way we work. Most are just glorified project management apps with a coat of “coaching” paint. So when I came across Medoo, I was skeptical. Another AI-powered platform? Yawn. The term 'AI' is thrown around so much these days it’s practically lost all meaning, like the word 'synergy' in a corporate meeting.

But something about Medoo felt different. The website talked about co-creation with coaches and coachees. It wasn't just about making the coach’s life easier; it was about enriching the entire coaching experience. So, I dug in. And what I found was... well, it's interesting. Really interesting.

What Exactly is Medoo? (And Who Is It For?)

Forget the jargon for a second. At its heart, Medoo is a shared digital space for a coach and their coachee. Think of it less like a stuffy office and more like a shared, private journal or a digital campfire where you can both gather, share ideas, and watch things grow. It’s designed to capture those fleeting 'aha!' moments that too often evaporate by the next session.

The platform is built for anyone in the business of growth: professional coaches (career, life, exec), managers and leaders who mentor their teams, therapists, and even individuals on a serious self-development kick. It’s trying to solve a core problem: how do you maintain momentum, connection, and accountability between the scheduled calls? It’s a surprisingly tricky nut to crack, and one that email chains and random spreadsheets just can't solve effectively.

The Core Features That Actually Matter

A platform is only as good as its features, right? But a long list of bells and whistles means nothing if they don't actually solve a problem. Here’s a breakdown of what Medoo brings to the table, and my take on it.

The Shared Journal: A Digital HQ for Progress

This is the core of the whole thing. It's a shared, running log where both coach and coachee can jot down thoughts, wins, challenges, and next steps. For the coachee, it's a place to reflect and process. For the coach, it's a real-time window into the coachee’s world. No more “So, where did we leave off?” at the start of a call. You already know. It’s all there. This fosters a sense of continuous collaboration, not just a series of one-hour transactions.

Goal Setting and Actually Tracking It

We all know how to set goals. The hard part is keeping them visible and tracking the tiny steps that lead to big results. Medoo formalizes this process. You can set clear goals, define action items, and link them directly to your journal entries. It turns vague aspirations into a concrete plan, which is half the battle won right there.

The AI Magic: Insights and Mind Maps

Okay, here’s the part I was most cynical about. The AI. Medoo’s AI scans the shared journal entries and generates insights. It can create mind maps that visually connect themes, recurring words, and concepts. Now, is it a sentient being that understands your client’s soul? No, of course not. But as a pattern-recognition machine, it's incredibly powerful. It can surface a theme you might have missed or show a coachee a visual map of their own thoughts, which can trigger a massive breakthrough. It’s an assistant, not a replacement for your intuition.

Your Own Curated Resource Library

Most of us have a go-to set of articles, videos, or worksheets we share with clients. Medoo lets you build a customizable resource library right inside the platform. Instead of saying “I’ll email you that link,” you can just drop it into their space. It keeps everything neat, tidy, and contextual. A small thing, but it adds up to a much more professional experience.

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My Honest Take: The Good, The Bad, and The AI

No tool is perfect. Let's get into the nitty-gritty. After exploring the platform and what it promises, I've got some pretty clear thoughts on where it shines and where it might stumble.

What I really like is the focus on coachee engagement. It’s built for both coaches and coachees which is a surprisingly rare focus. The platform seems designed to empower the person being coached, to give them agency and a sense of ownership over their growth. This isn't just a reporting tool for the coach; it's a workspace for the client. That philosophy alone could seriously boost retention and results.

However, we have to talk about the potential downsides. For one, there's always a learning curve. While it looks intuitive, getting both you and your clients to adopt a new system takes effort. Then there’s what I call the Personal Touch Paradox. Some might argue that relying on a digital platform diminishes the human connection. It's a valid concern. My counterpoint? A tool like this handles the administrative grunt work—the note-taking, the progress tracking, the resource sharing—freeing you up to be more present and human during your actual sessions. It’s about how you use it.

Let's Talk About a Hairy Subject: Medoo Pricing

Here’s a pet peeve of mine: SaaS companies that hide their pricing. You go to the pricing page and it’s not there. Just a “Book a Demo” button. Medoo is guilty of this. Their main site doesn’t list the price, which always makes me feel like I’m about to be sold a car.

BUT, I did some digging. On a broken link page (yes, really), I found a little gem: a button that said, “Start your $1 trial today.” Aha! So there is a low-cost way to get in and try it. This is a huge piece of information. While I can't give you the final monthly or annual cost, knowing you can get your hands on it for just a buck to see if it’s a fit is a game-changer. I'd speculate they likely have a tiered model based on the number of clients you have, which is pretty standard in this space. Still, a little more transparency would be nice, guys.

Putting It All Together: A Coach’s Workflow with Medoo

Imagine this: you onboard a new client. Instead of a messy email chain, you invite them to your shared Medoo space. In your first session, you set three big goals right in the platform. For the next two weeks, your client adds daily thoughts to the journal—a win here, a frustration there. You log in once or twice and leave a quick, encouraging comment. Before your next session, you hit the 'AI insights' button. It generates a mind map showing a strong connection between your client's mentions of 'imposter syndrome' and 'project deadlines'. Boom. That's the entire agenda for your next call. Powerful, right?

Who Should Use Medoo (And Who Should Probably Skip It)

This isn't for everyone. If you’re a coach who loves your pen-and-paper system and it works for you and your three clients, you probably don’t need this. Stick with what works.

But, if you're a tech-forward coach juggling a full client roster, a manager trying to provide meaningful growth paths for your team, or a therapist looking for a modern way to manage client progress and 'homework,' Medoo could be a brilliant fit. It’s for people who see technology not as a threat to the human touch, but as a lever to enhance it.

It’s also worth noting they’re based in Sydney, Australia. I dont know why, but that gives me a good feeling. It feels less like a faceless Silicon Valley giant and more like a company built by people who genuinely care about the craft of coaching.

So, Is Medoo Worth It?

From what I've seen, Medoo is one of the most thoughtfully designed coaching platforms out there. It correctly identifies the real challenge in coaching—maintaining focus and connection between sessions—and builds its entire experience around solving it. The AI component is not a gimmick; it’s a genuinely useful tool for pattern recognition that can augment a coach's natural intuition.

While I wish they were more upfront about pricing, the promise of a $1 trial is more than enough to make me say it's worth a look. This could be the tool that finally organizes the beautiful chaos of your coaching practice, letting you focus on what you do best: changing lives.