The world of AI tools right now feels like the Wild West. Every single day, there's a new “game-changing” app that promises to write all your emails, design your entire marketing campaign, and probably walk your dog. It's… a lot. The hype is deafening, and the noise-to-signal ratio is frankly, terrible.
I spend a huge chunk of my week sifting through these tools for my clients and my own workflows. Most of them are just thin wrappers around the same basic tech. Finding something genuinely useful, something that solves a specific, nagging business problem? That's like panning for gold. Tedious, and you mostly end up with a pan full of mud.
So, when I stumbled upon the AI Applications Catalogue by Juan Beltrán, my first reaction was, admittedly, a skeptical eye-roll. Another list? Great. But then I clicked. And I kept scrolling. And my skepticism started to fade, replaced by a genuine flicker of excitement. This felt… different. It wasn't a firehose of everything-and-the-kitchen-sink AI. It was focused. Curated. Almost like someone had built the exact thing I’d been complaining about not having.
What Exactly is the AI Applications Catalogue?
At its heart, this catalogue is a hand-picked collection of AI applications designed specifically for business and innovation. Forget the AI art generators or the chatbot that tells you dad jokes. We're talking about specialized tools for things like lead generation, corporate analysis, and project management.
From what I can gather, many of these seem to be specialized GPTs. You can see it in the descriptions—'Specialized in SAP,' 'Expert in LinkedIn,' 'Maximizes Notion's potential.' This isn’t a list of massive, venture-backed platforms. It's more like a gallery of highly-trained AI assistants. Think of it less like a sprawling, chaotic app store and more like a boutique consultancy. You don't go there for everything; you go there when you need a specialist who knows their stuff, inside and out.
Visit AI Applications Catalogue
The whole platform has a clean, no-nonsense vibe. It’s immediately clear that its built for professionals who don’t have time to waste.
A First Look at the AI Tools on Offer
The moment you land on the page, you see clear categories: Productivity, Digital Marketing & Sales, Data, Entrepreneurship, and a few others. This simple organization is a breath of fresh air. Instead of an endless scroll, you can head straight to the section that matters to you.
I immediately clicked on 'Digital Marketing & Sales,' because, well, that's my sandbox. I saw tools like:
- Linkedin Lead Generation – PRO: An expert to find and qualify leads from LinkedIn profiles.
- Lead Researcher – PRO: To boost lead generation with market research.
- Landing Page – PRO: To maximize your landing page's impact with expert copy and design suggestions.
And it's not just for marketers. I saw a “Corporate Analyst – PRO” to generate business insights and a “CV Advisor Plus” for job seekers. There's even a “Notion Navigator” for all the productivity nerds out there (I see you, and I am you).
You’ll notice that little “PRO” tag next to many of the titles. What does that mean? The site doesn’t spell it out in big flashy letters. My hunch is that this is part of a premium membership, where you 'Join Now!' to get access to this curated suite of GPTs, possibly within the official ChatGPT environment. It’s a smart model, focusing on value over volume.
Who Is This Catalogue Actually For?
After poking around for a while, I’ve got a pretty good idea of who would get the most out of this. It’s not for everyone, and that's a good thing.
For the Savvy Marketer and Sales Pro
If you're in marketing or sales, you know how much time gets sunk into repetitive tasks like lead research and copywriting. Tools like the LinkedIn Lead Generation or Landing Page assistants could genuinely streamline those workflows. Instead of starting from a blank page with a generic AI, you’re starting with a specialist. That’s a powerful shift.
For the Entrepreneur and Solopreneur
Running your own show means you wear a dozen hats. You're the marketer, the strategist, the analyst, the HR department. A resource like this is gold. Need to do some quick market research without a massive budget? There's a tool for that. Need to analyze a competitor's financial health? There's a tool for that, too. It’s like having an entire team of junior analysts on call, ready to go.
For the Tech-Curious Professional
Even if you’re not ready to integrate these tools into your daily grind tomorrow, the catalogue is an incredible resource for trend-watching. It gives you a real, on-the-ground look at where AI is making a practical impact beyond the headlines. It’s a great way to stay informed and see what’s truly possible.
The Good, The Bad, and The Realistic
No tool is perfect, right? I've been in the SEO and digital marketing game long enough to know that there's always a trade-off. So here's my honest take.
The biggest positive is the curation. In a world drowning in AI apps, having a curated list that’s focused purely on professional applications is a massive win. Juan Beltrán has clearly put in the work to filter out the junk. The business-centric nature of the tools is another major plus. These are designed to solve real-world commercial problems, not just to be a fun novelty.
However, it’s important to be realistic. This catalogue is a fantastic starting point, but it's not the final destination. You’ll still need to do your due diligence on any specific tool you decide to try. The effectiveness of the whole thing also hinges on the quality of the descriptions provided. And of course, if these are custom GPTs, their performance will depend on the ever-evolving capabilities of OpenAI's models.
Let's Talk About Pricing (or the Lack Thereof)
Okay, the elephant in the room: how much does it cost? The main page is coy about pricing. There are no big “$9.99/month” banners. As I mentioned, the “PRO” tags and the prominent “Join Now!” button strongly suggest a membership or subscription model. This makes sense, especially if it provides access to a suite of tools built on a platform like OpenAI, which itself requires a subscription (like ChatGPT Plus) for creating and using custom GPTs.
Honestly, I kind of respect this approach. It’s not screaming for your credit card. It’s saying, “Here’s the value we offer. If you see the potential, let’s talk.” It positions the catalogue as a premium resource, not a bargain-bin free-for-all.
So, Is the AI Applications Catalogue Worth Your Time?
My verdict? A resounding yes. Bookmark this one. Even if you only use it for inspiration, it’s one of the most thoughtfully assembled AI resources I’ve seen.
It cuts through the relentless hype and provides a clear, actionable list of tools for people who are trying to get work done. It won’t do the work for you, but it acts as a force multiplier, a map to help you find the right tool for the job. And in the chaotic, sprawling jungle of modern AI, a good map is probably the most valuable thing you can have.
It’s a refreshing change of pace from the giant, impersonal directories. It feels personal, focused, and genuinely helpful. I'll certainly be keeping an eye on it to see how it grows.
Frequently Asked Questions
- 1. What is the AI Applications Catalogue?
- It's a curated directory of specialized AI tools and GPTs created by Juan Beltrán, focusing on applications for business, marketing, productivity, and entrepreneurship.
- 2. Are the tools in the catalogue free?
- The pricing isn't explicitly listed, but the presence of “PRO” versions and a “Join Now!” button suggests a premium membership or subscription model is required for access to the tools.
- 3. Who created this catalogue?
- The catalogue is a project by Juan Beltrán, aimed at crafting a high-quality resource for professionals.
- 4. How are the AI tools categorized?
- The tools are organized into intuitive business-focused categories like CRM & Customer Experience, Digital Marketing & Sales, Data, Productivity, and Entrepreneurship.
- 5. Is this just a list of ChatGPT prompts?
- It appears to be more than that. The tools are presented as specialized AI applications, likely custom-built GPTs, which are more advanced and tailored than simple prompts.
- 6. How often is the catalogue updated?
- The site's tagline is "We are Crafting," which implies it is an ongoing project with regular updates and additions of new AI solutions.
Conclusion
Finding the right AI tool can feel like searching for a needle in a haystack made of other needles. It's frustrating. The AI Applications Catalogue doesn't magically eliminate the haystack, but it does give you a powerful magnet. It's a well-curated, intelligently organized resource that respects your time and points you toward tools that can make a tangible difference in your work. In an ocean of AI hype, a well-lit lighthouse is exactly what we need. This might just be it.
Reference and Sources
- The AI Applications Catalogue (The reviewed platform, URL assumed from branding): juanbeltran.ai/applications
- Context on Custom GPTs from TechCrunch: OpenAI launches the GPT Store for custom chatbots
