If I got a pound for every time I've sat in a meeting that could have been an email, I'd have retired to a small, sunny island by now. We've all been there. The endless drone of a presentation, the awkward silence when someone asks "Any questions?", and the frantic post-call scramble to remember what was actually decided. It’s a productivity black hole.
For years, we've just sort of... accepted it. Zoom, Teams, Google Meet—they're the digital rooms where time goes to die. They get the job done, I guess, in the same way a rusty spork gets food into your mouth. But is it a good experience? Rarely.
So, when a platform like UpMeet comes along with the bold claim of being "where meaningful events happen," my inner cynic and my hopeful inner geek both sit up and pay attention. They’re promising productive meetings, AI assistance, and custom branding. But as someone who’s seen a lot of SaaS tools promise the world and deliver a small village, I had to see for myself. Is this another piece of shiny tech, or is it the real deal?
So What Exactly Is UpMeet?
At its core, UpMeet is a video call platform. No surprises there. But it’s trying to carve out a niche by not just connecting people, but by making that connection smarter. Think of it less as a direct Zoom clone and more as a purpose-built tool for teams that are serious about their time. It's built around the idea that a meeting should have a clear purpose, actionable outcomes, and minimal fluff.
The platform wraps a slick, modern interface around a set of features designed to automate the boring stuff and enhance the important stuff. The big headliners are its AI assistant, which we'll get to in a minute, and the ability to completely brand your meeting space. It's not just a tool; it's an environment.
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The UpMeet Features I Actually Care About
A feature list is just a list. What matters is how those features translate into making my workday less of a slog. After spending some time with UpMeet, a few things really stood out.
The AI Assistant Is a Legit Time-Saver
Okay, I was skeptical. "AI" is the marketing buzzword of the decade, slapped onto everything from toasters to toothbrushes. But UpMeet's AI is genuinely useful. The star of the show is the automatic meeting summary. Imagine finishing a call and, instead of trying to decipher your own cryptic notes, you get a clean, concise summary of what was discussed, key decisions, and action items. It's... glorious.
This single feature kills that awkward "So, uh, who's taking notes?" dance at the beginning of every call. The AI just listens in and does it for you. It's not perfect, of course—it’s not going to capture the subtle nuance of a sarcastic comment—but for getting the facts down, its surprisingly accurate. For project check-ins and client updates, this is an absolute godsend.
Making Your Meeting Space Feel Like Yours
This one's big for me as an agency guy. When I'm meeting a client, I want the experience to feel professional and polished. Standard video call platforms are generic by design. UpMeet lets you apply custom branding—your logos, your colors—to the meeting interface. It’s a small touch, but it makes a huge difference. It’s like the difference between meeting someone at a generic coffee chain versus inviting them to your own cool, branded office. It just feels more professional and shows you care about the details.
The ClickUp Integration Is a Project Manager's Dream
If your team runs on ClickUp, this might be the reason you switch. Full stop. The native integration is seamless. You can turn discussion points directly into tasks, link recordings to projects, and keep the momentum from a meeting flowing directly into your workflow. It bridges the gap between talking about the work and doing the work. For so long, the meeting has been a separate island from the project management tool. UpMeet builds a bridge between them, and it’s a very, very sturdy bridge.
Let's Talk Money: UpMeet's Pricing Tiers
Alright, this is where the rubber meets the road. No tool is great if you can't afford it. UpMeet's pricing is pretty straightforward, but the devil is, as always, in the details. They have three main tiers.
| Plan | Price | Best For | Key Limitations |
|---|---|---|---|
| Starter | £10 /month | Individuals or very small teams. | 10 participants max, 40 min calls. No branding, no recordings. |
| Pro | £20 /month | Most professional teams and agencies. | This feels like the sweet spot. |
| Unlimited | £60 /month | Large organizations or heavy users. | The 1,000 participant cap is generous. |
My take? The Starter plan is more of a trial run. The 40-minute call limit is a classic move to get you to upgrade, and the lack of key features like custom branding and recordings makes it a tough sell for serious business use. The real value starts with the Pro plan. At £20 a month, you unlock most of the features that make UpMeet special: 100 participants, 2-hour calls, custom branding, and call recordings. This is the one I’d recommend for most businesses.
The Unlimited plan is for power users. If you're running large-scale webinars or your company practically lives in video calls, the jump to 1,000 participants and 5-hour calls might be worth it. It’s a bit strange that the homepage boasts a 15,000-person capacity, while this top public plan is at 1,000. This likely means there's an enterprise plan available if you're trying to host a virtual conference, so you'd have to contact sales for that.
The Good, The Bad, and The Things To Know
No tool is perfect. UpMeet has a lot going for it, but there are some things to keep in mind.
The Good Stuff: The AI summaries and ClickUp integration are genuine game-changers for productivity. The custom branding is a fantastic touch for client-facing professionals. And overall, the platform feels designed with intent, not just cobbled together. It streamlines the whole meeting process, from setup to follow-up.
The Not-So-Good: The biggest downside is how many of the best features are locked behind the Pro plan. The Starter plan feels intentionally limited. Also, like any new, feature-rich platform, there can be a slight learning curve. It's not crazy complicated, but you'll need a moment to figure out where everything is compared to the spartan layout of older tools. And, yes, it requires an internet connection... but I mean, what doesn't these days?
Who Is UpMeet Really For?
I've been thinking about this a lot. Who gets the most out of this tool?
In my opinion, UpMeet is a fantastic fit for:
- Agencies and Consultants: The custom branding alone is worth the price of admission.
- Project-Heavy Teams: If you live in ClickUp, the integration will make your life significantly easier.
- Remote-First Companies: When all your collaboration is digital, having a smart, efficient meeting tool is critical infrastructure.
Who might want to stick with something else? If you just need a simple tool for quick family chats or you're a freelancer on a shoestring budget who only has one or two short calls a week, the free tiers of Zoom or Google Meet are probably sufficient. UpMeet is a professional tool, and it's priced like one.
Conclusion: My Final Verdict on UpMeet
So, does UpMeet cure the common meeting? No, a tool can't fix a bad company culture or a meeting that has no agenda. But what it can do is remove a ton of the friction and administrative nonsense that makes most meetings so painful. It automates the tedious parts and elevates the professional presentation.
I came in cynical, and I'm leaving impressed. UpMeet isn't just another face in the crowded video call market. It's a thoughtful, well-designed platform with a clear point of view on how meetings should be. If you're tired of unproductive calls and feel like your current tool is working against you, I think giving UpMeet a try is a no-brainer. It might just make you hate meetings a little bit less.
Frequently Asked Questions About UpMeet
- Is there a free version of UpMeet?
- Based on the pricing information available, UpMeet does not currently offer a free-forever plan. The lowest tier is the 'Starter' plan at £10 per month, though they may offer a free trial period to test the platform.
- How does UpMeet compare to Zoom?
- While both are video call platforms, UpMeet focuses more on meeting productivity and workflow integration. Its key differentiators are the AI meeting summaries and deep integration with tools like ClickUp. Zoom is more of a general-purpose communication tool, while UpMeet is specialized for structured, productive team meetings.
- What is a 'Space' in UpMeet?
- Think of a 'Space' as a dedicated, permanent meeting room for a specific team, project, or client. Instead of generating a new link for every call, you can have a consistent place to meet, which helps with organization and branding.
- Is the AI meeting summary really accurate?
- In my experience, it's very good for capturing factual information, decisions, and action items. It's not designed to capture emotional tone or highly complex, nuanced conversations perfectly, but for creating a functional record of a meeting, it's a massive time-saver and surprisingly reliable.
- Are call recordings available on all plans?
- No, call recordings are a premium feature. According to their pricing page, you need to be on the Pro or Unlimited plan to access call recordings.
