We all use AI. Whether you're a ChatGPT power user, a Midjourney addict, or just asking Siri about the weather, it's woven into our lives. But there's always that little voice in the back of my head... where is all this data going? My half-baked business ideas, my weird poetry, my questions about that rash... it’s all getting fed into some massive corporate brain in the cloud. And frankly, it gives me the heebie-jeebies.
For months, I've been on the hunt for a better way. I’ve tinkered with complicated setups on my Mac, trying to get local language models running. It’s often a mess of command lines, confusing configurations, and a whole lot of frustration. It felt like you had to be a full-blown developer just to have a private conversation with an AI. Then, I stumbled upon Private LLM. And honestly? It's been a breath of fresh, offline air.
So What Exactly is Private LLM?
Think of it like this: you get the power of a smart AI chatbot, but it lives entirely inside your iPhone, iPad, or Mac. It doesn't need the internet to work. At all. Your conversations, your data, your prompts—they never leave your device. It’s like owning your own home instead of renting an apartment from a massive tech landlord. You're in complete control.
This isn't just another ChatGPT wrapper. This is a standalone application designed from the ground up for one thing: private, on-device AI. It runs a variety of powerful open-source large language models (LLMs) right on your Apple hardware. No servers, no data collection, no prying eyes.

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Why On-Device AI is a Total Game-Changer
Okay, so why should you even care that it's “on-device”? Privacy, my friend. Pure, unadulterated privacy. We've all seen the headlines about data breaches and how AI companies use our chats to train their next models. With Private LLM, that's a non-issue. The AI is your intellectual co-pilot, not a corporate spy.
Finally, A Genuinely Offline AI
A few weeks ago, I was on a flight with a brilliant idea for a new content strategy. Of course, the in-flight WiFi was a joke. Normally, I'd be stuck. But I just pulled out my iPhone, opened Private LLM, and started brainstorming with the AI. I fleshed out the entire plan, got some great counterpoints from the model, and had a full draft ready by the time we landed. That's a superpower. It's perfect for travel, remote locations, or just when your internet decides to take an unscheduled vacation.
Getting Your Hands Dirty: Features That Actually Matter
Beyond the privacy angle, this app has some seriously cool tricks up its sleeve, especially for those of us deep in the Apple ecosystem.
A Whole Toolbox of Open-Source Models
Private LLM isn't a one-trick pony. It supports a ton of different open-source models, and you can download the ones you want. This is huge. It’s like having a toolbox with different tools for different jobs. You’ve got models from Meta, Microsoft, Google, and more. Some are small and snappy for quick tasks on your phone, while others are larger, more capable models for deep work on your Mac.
Model Family | Best For... |
---|---|
Meta Llama 3 | Excellent all-arounder for reasoning, coding, and creative writing. A go-to choice. |
Microsoft Phi-3 | Incredibly powerful for its small size. Great for on-the-go use on iPhone without killing your battery. |
Mistral | Known for being fast and great at following instructions. Good for quick summaries or data extraction. |
Google Gemma | A solid, reliable model from Google, often good with more technical or scientific topics. |
My advice? Start with one of the smaller Phi-3 or Llama 3 models. They offer an amazing balance of performance and speed, especially on newer devices.
Siri and Shortcuts Integration is Where the Magic Happens
This, for me, is the killer feature. You can hook Private LLM directly into Apple’s Shortcuts app. The possibilities are kinda nuts. I've created a Shortcut that lets me select any text on my Mac, and with a keyboard command, it sends it to Private LLM with the prompt “Summarize this into three bullet points.” It’s become part of my daily workflow for getting through long articles and emails. You can build custom automations for anything – drafting social media posts, translating text, or even creating a personalized 'thought for the day' that runs every morning. It’s an automation nerd's dream come true.
Let's Talk About the Price (Or Lack Thereof)
Okay, let's address the elephant in the room: subscriptions. I have subscription fatigue. You probably do to. Every app, every service, wants a piece of your monthly budget. Private LLM's approach is... well, it's beautifully old-school.
It's a $10 one-time purchase. That's it. No monthly fees. No sneaky in-app purchases for more features. You pay once, and you get the app on your iPhone, iPad, and Mac. AND it includes Family Sharing, so up to six family members can use it. For ten bucks. In a world of $20/month AI subscriptions, that's not just a good deal; it's practically a statement.
Keeping It Real: The Not-So-Perfect Bits
Now, I’m not going to tell you it's perfect. No tool is. It’s an indie app, and it shows in some ways. The user interface is clean and functional, but it’s not going to win any design awards. It doesn't have the slick, polished feel of some of the billion-dollar AI apps out there.
Performance also heavily depends on your hardware. Running a massive 8-billion-parameter model on an old iPhone is going to be slow. That's just physics. You need to match the model size to your device’s capability. And for the super-advanced power users who want to fine-tune every single sampling parameter, you might find the options a bit basic compared to a command-line tool like Ollama. But for 95% of people, it's more than enough.
Who Should Get Private LLM? (And Who Can Skip It?)
So, is this the right tool for you?
You should absolutely check out Private LLM if:
- You're an Apple user who values privacy above all else.
- You hate subscriptions and love the idea of a one-time purchase.
- You want an AI that works anywhere, even without an internet connection.
- You love tinkering with Shortcuts and building your own little automated workflows.
You might want to skip it if:
- You need the absolute, most powerful AI model on the market at all times (like GPT-4o) and don't mind paying the subscription for it.
- You have a very old Apple device that might struggle with running these models.
- You're looking for a highly polished, flashy user interface and don't care as much about what happens with your data.
Frequently Asked Questions
Is Private LLM safe to use?
Yes, that's its main selling point. Since all processing happens on your device and it works offline, your data never gets sent to any external server. It's as safe as any other offline app on your phone or computer.
What's the best model to start with?
I’d recommend starting with one of the smaller, recent models like Phi-3 Mini or Llama 3 8B Instruct. They provide a fantastic balance of speed and intelligence and won't overwhelm older devices.
Do I need a new iPhone or Mac to run it?
Not necessarily, but newer devices with more RAM and faster chips (like Apple's M-series) will provide a much better experience, especially with larger models. The app will work on older devices, but you'll need to stick to the smaller models for reasonable performance.
Can it replace my ChatGPT Plus subscription?
For many tasks, yes! For drafting emails, brainstorming, summarizing text, and even some coding help, the open-source models available are incredibly capable. However, if you rely on the absolute cutting-edge capabilities of models like GPT-4o, you might still want to keep your subscription for those specific high-stakes tasks.
How does the one-time purchase work?
You buy it once from the App Store for $10. That purchase gives you access to the app on all your Apple devices (iPhone, iPad, Mac) that are logged in with the same Apple ID. It also includes Family Sharing, so others in your Apple Family group can install and use it at no extra cost.
Is it hard to set up?
Not at all. You download the app, browse the list of available models, and tap 'download' on the one you want. After a few minutes (depending on the model size and your internet speed for the initial download), it's ready to go. No command lines, no complex configuration files.
My Final Verdict
In the wild west of artificial intelligence, Private LLM feels like a safe haven. It’s a powerful, flexible, and refreshingly honest tool that puts control back where it belongs: with you. It's not trying to be the biggest or the flashiest. It's trying to be the most trustworthy. For a one-time cost of less than a fancy coffee, you get a private AI companion for your entire Apple ecosystem. For me, that’s not just a good value; it’s peace of mind. And you can't really put a price on that.
Reference and Sources
For more information on the technologies and models mentioned in this article, you can explore the following resources:
- Private LLM on the App Store
- Meta's Llama 3 Information Page
- Microsoft's Announcement of the Phi-3 Family
- Apple's Official Guide to Shortcuts