Building a brand is a grind. I’ve been in the SEO and marketing trenches for years, and I’ve seen brilliant founders with world-changing ideas get absolutely stuck in the mud over a name. Or a logo. Or a color palette. I once had a client spend six weeks and a small fortune debating fifty shades of beige. True story.
The whole process is this delicate, expensive dance between creative agencies, freelance designers, and your own increasingly frayed nerves. You're trying to bottle lightning – to capture the entire soul of your business in a font and a clever tagline. It’s exhausting. And expensive.
So, when I kept hearing whispers about AI-powered branding platforms, my inner skeptic raised an eyebrow. An algorithm that can cook up a brand identity? In seconds? Sure, Jan. But my curiosity got the better of me. I decided to take one of the more talked-about tools, myBrandgen.com, for a spin. I cleared my schedule, brewed some strong coffee, and prepared to be underwhelmed. I was wrong.
So What Is myBrandgen, Really?
First off, let's get one thing straight: this isn't just another logo generator you find on a random website. Calling myBrandgen a logo maker is like calling a Swiss Army knife a toothpick. It’s technically true, but you’re missing the entire point. The platform bills itself as a complete, AI-powered branding suite. A holistic approach, as the marketing folks would say.
You feed it a simple idea—a sentence or two describing your business—and it spits out a whole universe of branding assets. I’m talking:
- Brand Names (and it even checks if the domain is available)
- Logos and Icons
- Slogans and Taglines
- Color Schemes
- Typography Pairings
- Brand Voice Descriptions
- Marketing Angles
- Even starter blog posts and social media captions!
The goal is to take you from a blank page to a fully-realized brand concept in less time than it takes to finish your lunch. It's aimed squarely at startup founders, freelancers, and small agencies who don't have that 'fifty shades of beige' kind of budget.

Visit myBrandgen.com
My First Impressions and a Little Test Drive
The homepage is clean. Minimalist. No fluff. Just a big box that dares you to dream. It says, “Describe your concept in a few words…” Challenge accepted.
For my test, I typed in something I’ve been kicking around: “A subscription box for eco-friendly dog toys made from recycled ocean plastics.”
I ticked a few boxes for the assets I wanted, held my breath, and hit the button. It wasn't instant, but it was fast. Like, 'go-to-the-kitchen-and-come-back' fast. What it generated was... a lot. A torrent of ideas. Names like “OceanPaws,” “TideTails,” and “AquaPups.” A dozen different color palettes, from sandy beach tones to deep ocean blues. Logos featuring stylized waves and happy dogs. It was almost overwhelming, but in a good way. It felt like brainstorming with a partner who has had way too much caffeine.
Breaking Down the AI Branding Toolkit
More Than Just a Catchy Name
The name and slogan generators are solid. You’ll get some weird ones, for sure, but you’ll also get some genuine gems. What really caught my eye, though, was the 'Brand Voice' and 'Elevator Pitch' generator. This is where the tool starts to feel a bit smarter than its peers. It doesn't just give you a name; it gives you the beginning of a personality. It suggested a brand voice for my dog toy company that was “Playful, passionate, and environmentally conscious.” That’s a fantastic starting point for writing website copy or social media updates.
The Visuals: Logos, Colors, and Typography
Okay, the million-dollar question: are the AI logos any good? They are... decent. Look, you’re not going to get the next Nike swoosh out of this thing. The logos are clean, modern, and professional. They’re perfect for a startup that needs to look polished and get to market fast. The platform also gives you matching typography and color schemes, which is honestly more important for a new brand than a mind-blowing logo. Cohesion is everything, and myBrandgen creates a consistent visual foundation right out of the box.
Jumpstarting Your Content Machine
This was the feature that really made me sit up straight. Generating marketing ideas, blog post examples, and social media posts is a huge time-saver. The AI-written content won't win a Pulitzer, but it's a fantastic cure for the dreaded “blank page syndrome.” It gives you a structure, a headline, and a few talking points. For a busy founder or a solo marketer, that’s gold. You can take these starter ideas, inject your own human expertise, and have a week’s worth of content ready in an hour.
The All-Important Price Tag
So, what's this magical branding machine cost? This is where it gets interesting. Compared to traditional branding, which can easily run into the thousands (or tens of thousands), myBrandgen is a steal. They have a few options, which I've broken down here.
Plan | Price | Best For |
---|---|---|
One-Time Purchase | €19.99 | A single founder testing an idea or launching one specific project. You get a huge batch of assets for one concept. |
Freelancer Subscription | €34.99 /month | Designers or marketers who are constantly mocking up ideas for different clients. More assets per month. |
Startup Subscription | €59.99 /month | Small agencies or fast-growing businesses that need a constant flow of branding and marketing content. |
The value here is pretty clear. For less than the price of a few fancy coffees, you can have a complete branding kit. They also mention a white label & API option, which could be a game-changer for web design agencies looking to offer branding as an add-on service.
The Good, The Bad, and The AI
What I Genuinely Liked
The speed is just phenomenal. The ability to go from a fleeting thought to a tangible brand concept in minutes is something that would have sounded like science fiction five years ago. It’s an incredible creative partner for overcoming blocks. Instead of staring at a white wall, you have hundreds of ideas to react to. You can say “I hate that, I love that, what if we combined these two?” It completely changes the creative dynamic. And frankly, the affordability makes professional-looking branding accessible to everyone, not just those with deep pockets.
Where It Could Be Better
Let's not get carried away. The AI, while clever, has its limits. If your business concept is super niche or abstract (e.g., “a decentralized platform for philosophical debate via interpretive dance”), the AI might get a little... confused. The results can sometimes feel a bit generic if you don't guide them. You’re trading deep, bespoke artistry for speed and volume. Also, seeing a few features marked as “coming soon” is always a bit of a tease, though it does show they're still developing the platform.
Who Is This Tool Actually For?
In my opinion, myBrandgen is a killer tool for a specific type of user.
This is for you if:
- You're an early-stage startup founder on a shoestring budget who needs to look legit, fast.
- You're a freelancer or agency who needs to quickly create mockups or brand concepts for clients without sinking days into it.
- You're a marketer launching a new product or campaign and need a quick, cohesive set of assets.
- You're just someone with an idea who wants to see what it could look like without betting the farm.
This might not be for you if:
- You're a multi-national corporation needing a global rebrand that accounts for decades of brand equity.
- Your brand requires deep, nuanced storytelling and highly specific, custom-commissioned artwork.
It's a launchpad, not the final destination for every single business. And that's perfectly okay.
Frequently Asked Questions About myBrandgen
- Is it really a one-time purchase for the basic plan?
- Yes, from what I can see on their pricing page, the €19.99 plan is a one-off payment that gives you a set number of outputs for a single concept. It's not a recurring subscription unless you choose the Freelancer or Startup plans.
- Can I legally use the logos and names for my business?
- Generally, AI-generated content platforms grant you commercial rights to the outputs you create. However, you are always responsible for doing your own due diligence. That means running a proper trademark search for the name and logo you ultimately choose. The tool helps with ideas, but the legal check is still on you.
- How good is the AI-generated marketing content?
- It's a starting point. Think of it as a C+ student's first draft. The ideas are there, the structure is sound, but it needs a human touch to make it truly great. It’s perfect for breaking through writer’s block, but not for final, published copy without editing.
- What if I don't like any of the generated options?
- The key is volume. It generates so many options that you're likely to find something that works or, more importantly, a combination of things that work. You might like the name from one suggestion, the color palette from another, and the logo style from a third. You can mix and match to build your perfect brand.
- Is this better than just using ChatGPT or Midjourney?
- It's different. It's more integrated. With other tools, you'd have to prompt for a name, then a slogan, then go to another tool for a logo, then try to make them all match. myBrandgen does it all in one go, creating a cohesive package where the colors, fonts, and tone of voice are all designed to work together from the start.
My Final Take: A Powerful Co-Pilot for Modern Branding
After spending a week with myBrandgen, I’m not worried about AI taking my job. I’m excited about how it can make my job easier. This tool isn't a replacement for human creativity; it's an accelerant for it. It’s a tireless brainstorming partner that turns the painful, slow grind of early-stage branding into a fun, fast, and iterative process.
It democratizes good design, giving everyone access to a solid starting point. Will it build the next Coca-Cola? Probably not. But can it help a thousand new entrepreneurs launch their dream with a brand they can be proud of? Absolutely. And in my book, thats a pretty big deal.
Reference and Sources
- myBrandgen Official Website: https://mybrandgen.com/
- myBrandgen Pricing Information: https://mybrandgen.com/#pricing