How much of your week is spent playing email ping-pong? You know the game. “Does Tuesday at 2 work for you?” “Ah, sorry, I’m booked. How about Wednesday morning?” “Can’t do Wednesday, what about next week?” It’s a soul-draining dance that consumes hours we’ll never get back. For years, the solution was scheduling links. And they were… fine. But they always felt a bit impersonal, like you're forcing someone to cross-reference their calendar with your public grid of availability. A little bit of friction.
Then I stumbled upon Mavy. At first glance, I thought, “Great, another AI tool promising to change my life.” As someone who's seen countless productivity apps come and go, my default setting is skepticism. But Mavy’s premise was different. It wasn’t a link. It was an assistant. You just… CC it on an email. That’s it. My curiosity was officially piqued.
The Scheduling Nightmare We All Pretend Is Normal
Before we get into the nuts and bolts of Mavy, let's just sit for a moment in the shared misery of manual scheduling. It’s not just the time it takes. It’s the mental load. It’s another open loop in your brain, another task on the to-do list that isn’t actually the work you’re supposed to be doing. It's the micro-manager of your day, and frankly, it's terrible at its job.
I once lost a potential client because of a scheduling mix-up. An email got buried, a time zone was miscalculated, and by the time we sorted it out, the momentum was gone. They went with someone else. That’s a tangible cost right there, all from a simple failure to align calendars. We’ve all got stories like that. It’s the death-by-a-thousand-papercuts of the modern workplace.
So, How Does This Mavy Thing Actually Work?
Okay, so here's the magic trick. You’re writing an email to a client, a colleague, whoever. You get to the part where you need to set up a meeting. Instead of starting the dance, you just write something like, “I've looped in my assistant, Mavy, to get something on our calendars,” and you add [email protected] to the CC line.
From there, Mavy takes over. It’s like a digital ghost in the machine. It reads the context of the email, checks your connected calendar for free spots, and then politely suggests a few times to the other person, right in the email thread. No links, no new tabs, no extra steps. If the other person suggests a different time, Mavy understands and continues the conversation until a time is confirmed. Then, poof, the event appears on your calendar with all the right details. Pretty slick.
The setup is laughably simple. You sign up, connect your Google Calendar, and tell Mavy your general working hours. That’s basically it. You can even customize its email signature to make it feel more like your assistant.
Putting Mavy to the Test: The AI Assistant vs. The Human
The marketing claim is that Mavy is smarter and faster than a human assistant. Being the data-driven guy I am, I had to look at the numbers they provided on their site. It’s a fascinating comparison.

Visit Mavy
Let's break down this little showdown they’ve presented.
Metric | Traditional Human Assistant | Mavy AI Assistant |
---|---|---|
Cost per Appointment Booking | ~$50 | $0 |
Availability | 9-5, Mon-Fri | 24/7, Instantly |
Average Booking Time | 5-10 minutes (plus follow-ups) | 5 seconds |
Looking at this, the difference is stark. It’s not just about money, though saving fifty bucks per meeting is nothing to sneeze at. It’s the immediacy. Mavy responds in seconds, 24/7. That means if a client in a different time zone emails you at 10 PM your time, Mavy can have a meeting booked before you even see the email the next morning. That’s a powerful way to reduce friction and impress clients.
But Isn't It Just Another Scheduling Link?
I can hear you thinking it. “Okay, but how is this different from Calendly?” It’s a fair question. I’ve used Calendly for years. The difference is subtle but significant. It’s about conversational flow. Mavy keeps the scheduling process inside the email, where the conversation is already happening. There's no impersonal “click here to see my schedule” vibe. It feels more high-touch, more like you have a genuine executive assistant. As their own site says, "Links are for clicking, Mavy's for scheduling." It’s a small distinction that makes a big difference in perception.
Let's Talk Money: The Mavy Pricing Plans
Alright, the all-important question: what’s this going to cost me? The pricing structure is refreshingly straightforward.
- Free Plan (Individual): This is the one I started with, and honestly, it’s incredibly generous. For freelancers, consultants, or just about any individual who wants to reclaim their time, this is a total no-brainer. It's free. What's not to like.
- Team Plan ($25/month): This is for small businesses, agencies, and teams. You get more advanced features, and everyone on your team can leverage the power of Mavy. At $25, it’s a tiny investment for the amount of collective time and headache saved.
- Enterprise Plan (Custom Pricing): For the big dogs. Large organizations that need custom integrations, security reviews, and dedicated support. You’ll have to talk to them for a quote.
For most people reading this, the Free or Team plan is going to be the sweet spot. You can check out the full details on their pricing page.
The Not-So-Perfect Bits (Because Nothing Is)
I wouldn’t be giving you an honest review if I didn’t touch on the potential downsides. First, you have to grant it access to your calendar. For some, this is a privacy red flag. But let's be real—any scheduling tool, from Calendly to Google Calendar itself, needs that access to function. It’s a necessary tradeoff for the service it provides.
Second, it’s probably not the right tool for scheduling, say, a highly sensitive board meeting with 12 C-level executives across three continents. For extremely complex, high-stakes negotiations, the nuance of a human touch might still be unbeatable. But for 99% of my day-to-day meetings? Mavy is more than capable.
My Final Verdict: Should You Hire Mavy?
After using Mavy for a few weeks, it has quietly become one of my favorite productivity hacks. It doesn’t just save me time; it saves me mental energy. I no longer have that nagging “oh, I need to get back to so-and-so about that meeting” thought floating around in my head. I just CC Mavy and move on with my life. It’s a simple change, but the feeling of offloading that task is… freeing.
If you're a freelancer, a consultant, or run a small team, I genuinely think you should give the free plan a shot. It automates one of the most tedious parts of business, making you look more professional and giving you back time to focus on what actually matters. It’s one of the few tools I've tested recently that lives up to its promise. It just works.
Frequently Asked Questions About Mavy
- Is it complicated to set up and 'train' Mavy?
- Not at all. There’s really no training involved. You just connect your calendar and set your working hours. Mavy understands natural language in the email, so you don't have to teach it commands. It's designed to work right out of the box.
- Can Mavy handle scheduling across multiple calendars?
- Yes, the Team and Enterprise plans are designed for this. Mavy can check for conflicts across multiple team members' calendars to find a time that works for everyone involved, which is a huge timesaver for internal and client-facing team meetings.
- Is Mavy really available 24/7, even at 3 a.m.?
- Yep. That’s the beauty of an AI assistant. It never sleeps. It will respond to scheduling requests instantly, no matter what time they come in or what time zone the other person is in.
- Does Mavy replace my Google Calendar or Outlook?
- No, it works with them. It's not a calendar application itself. It’s a scheduling layer that sits on top of your existing calendar, reading your availability and adding confirmed appointments to it.
- What is the main advantage of Mavy over a tool like Calendly?
- The primary advantage is the seamless, conversational scheduling. Mavy works within the email thread, which feels more personal and professional. It eliminates the step of sending someone a link and making them do the work of finding a time.
In Closing
The quest for productivity is endless, but every now and then, a tool comes along that actually moves the needle. For me, Mavy is one of those tools. It’s a smart, simple solution to a universal problem, and it's changed the way I manage my time. Give it a try; your calendar will thank you.
Reference and Sources
- Mavy Official Website: https://mavex.ai/
- Mavy Pricing Information: https://mavex.ai/#Pricing