I’ve been in the SEO and marketing game for… well, let’s just say for long enough to remember when “keyword density” was a thing we actually aimed for. Yikes. Throughout all those years, one question pops up more than any other from aspiring writers: “How do I get practice?”
It’s the classic chicken-and-egg problem. You can't get clients without a portfolio, but you can't build a portfolio without clients. You can read all the books by Ogilvy, Sugarman, and Halbert. You can watch hours of tutorials. But at some point, you have to actually… write. Theory is one thing, but getting your hands dirty is another thing entirely.
It’s like learning to swim by reading about water. It just doesn't work.
So when I stumbled upon a new platform called Learn Copywriting, my curiosity was definitely piqued. It calls itself a platform for practice, feedback, and competition. Not a course. A dojo. A place to do the reps. I had to see what it was all about.
What Exactly Is Learn Copywriting?
At its core, Learn Copywriting is a simple, focused tool designed to do one thing: get you to write copy. It’s a web-based platform that gives you daily exercises—real-world prompts—and then uses AI to give you feedback on your work. Think of it as a sparring partner that’s available 24/7 and doesn’t get tired of reading your drafts.
The whole experience is stripped down. No fluff, no long-winded video modules to sit through. You land on the page, you get a brief, and you start writing. It’s refreshingly direct.
Visit Learn Copywriting
Taking It for a Spin: A Quick Walkthrough
The first thing I saw was a prompt for Afterpay. The task wasn’t just “write an ad.” It was specific. It asked to address a common business objection: “I’m concerned that offering buy now, pay later will confuse my customers or impact their trust in my brand.”
Okay, now this is interesting. This is real-world stuff. Clients have these objections all the time. Your job as a copywriter isn’t just to sling pretty words; it's to solve business problems and overcome skepticism. The prompt required a headline, body copy, and a call-to-action. Standard stuff, but the context is what makes it a genuinely useful exercise.
The interface is clean, dark mode (a win for my late-night writing sessions), and straight to the point. You type your copy into the fields and hit submit. After you do, your work is sent off to be graded by the AI, and you’re greeted with a quote from a marketing legend. A nice little touch, I have to admit.
The Features That Actually Matter
A tool can look pretty, but is it useful? Let's break down the core components.
The Daily Exercises: Your Copywriting Workout
The quality of a practice tool lives and dies by the quality of its prompts. From what I’ve seen, Learn Copywriting gets this right. The exercises feel like mini-briefs you’d get from a real marketing manager. By focusing on overcoming objections or targeting specific customer avatars, it forces you to think strategically, not just creatively. This is a much better use of your time than just writing fake ads for fake companies from your imagination.
The AI Grader: Your New Robot Sparring Partner
Here’s the part where I, and probably you, get a little skeptical. An AI grading copy? Copywriting is so much about human psychology, emotion, and nuance. Can a machine really get it?
My take: sort of. And that’s okay. The AI feedback isn't meant to be the final word from a seasoned creative director. Instead, think of it as a first-pass check. It can likely spot issues with clarity, structure, and whether you've included all the required elements (like a CTA). It gives you a score, which is a great motivator. Is the AI grader perfect? Probaly not. But is it better than writing into a void with zero feedback? Absolutely. It’s a starting point for improvement.
The Leaderboard: A Dose of Healthy Competition
I’m not gonna lie, I have a competitive streak. The platform includes a leaderboard where you can see how your scores stack up against other writers. For some, this might be stressful. For me, it's a great bit of gamification. It's that little push that might make you do one more exercise for the day, to try and climb a few ranks. Anything that motivates you to practice more consistently is a win in my book.
Building Your Portfolio: Show, Don’t Just Tell
This is a genuinely brilliant feature, especially for new writers. The platform saves your work, allowing you to build a portfolio directly within the tool. When a potential client asks for samples, you won’t have a folder of random Google Docs. You’ll have a clean, professionally presented collection of work based on realistic briefs. This instantly solves a massive hurdle for anyone trying to land their first gig.
What's the Price of Admission?
Here’s the million-dollar question. As of writing this, there's no clear pricing page on the Learn Copywriting website. This often means a tool is in a beta phase, or they might be operating on a freemium model where you get basic access for free and pay for more advanced features. For now, it seems you can sign up and get started without pulling out your credit card, which is the best price of all.
The Good, The Bad, and The AI
No tool is perfect. After playing around, here’s my honest breakdown.
| What I Liked | What Could Be Better |
|---|---|
| Practical, real-world exercises that go beyond generic prompts. | You need to create an account to save anything, which is standard but always a tiny barrier. |
| The AI feedback provides a baseline for improvement, which is better than no feedback at all. | The AI grading can take a bit of time. You don’t get instant results. |
| The leaderboard adds a fun, competitive edge to daily practice. | There's limited transparency on the AI's grading criteria. What exactly is it looking for? |
| The integrated portfolio builder is a killer feature for aspiring copywriters. |
That point about the AI's criteria is probably the biggest question mark. I'd love to see a bit more insight into why a piece of copy got a certain score. Was the headline weak? Was the CTA not compelling enough? This is an area where I hope they expand in the future.
Who Is This Tool Really For?
- Aspiring Copywriters: This is a no-brainer. If you're just starting out, this is an incredible way to build skills and a portfolio simultaneously.
- Students and Junior Marketers: Anyone in a marketing role who needs to write copy but doesn't have a senior mentor to review their work will find this hugely beneficial.
- Experienced Writers: Even for us old-timers, it can be a great place for a quick warm-up. A way to get the gears turning before you dive into a big client project.
Conclusion: Is Learn Copywriting Worth Your Time?
My verdict? Yes. A big, resounding yes.
Learn Copywriting isn't a magic bullet that will make you a six-figure writer overnight. No tool can do that. But it does something far more valuable: it lowers the barrier to consistent, meaningful practice. It removes the excuse of “I don’t know what to write about” and gives you a framework for getting better, day by day.
The AI might not be perfect, but the process is. Write, get feedback, learn, repeat. That’s the path. This tool just smooths the pavement a bit. If you’ve been looking for a copywriting gym, I think you may have just found it.
Frequently Asked Questions
- What is Learn Copywriting?
- It's an online platform designed to help people practice their copywriting skills through daily exercises, receive AI-driven feedback, and build a portfolio of their work in a competitive community environment.
- How does the AI feedback work?
- After you submit your copy for a specific exercise, an AI model analyzes it and provides a score. While the exact criteria aren't public, it likely assesses factors like clarity, structure, and adherence to the prompt's requirements.
- Is Learn Copywriting free?
- Currently, there is no pricing information displayed on the site, and you can sign up and use the features for free. This might change in the future as the platform develops.
- Can I use the work I create in my professional portfolio?
- Absolutely! The platform has a built-in portfolio feature designed for this very purpose. It's a great way to showcase your ability to write for specific, realistic briefs.
- Is this a replacement for a copywriting course?
- Not really. It's a supplement. A good course teaches you the theory and principles of persuasion. Learn Copywriting is where you go to put that theory into practice. The two complement each other perfectly.
- Who is behind Learn Copywriting?
- According to the footer on their website, the platform is built by SwipeWell, a known company in the marketing tools space.
Reference and Sources
- Learn Copywriting Official Website
- SwipeWell Official Website
- Ogilvy on Advertising - A foundational read on the principles mentioned.
