As an SEO, agency owner, or e-commerce manager, you live on the content hamster wheel. You know the one. Churn out blog posts. Optimize product descriptions. Refresh old articles. Translate everything for that new market you’re expanding into. It’s a never-ending cycle, and frankly, it can be exhausting.
I’ve been there. I’ve spent countless hours hunting for reliable freelance writers, only to be burned by missed deadlines or content that reads like it was put through a blender. Finding one good writer is tough. Finding a team of them, who can handle different topics and languages? That feels like trying to find a unicorn. A multilingual unicorn.
So when I come across a platform that claims to have cracked this code, my ears perk up. I’m talking about greatcontent. They’ve been on my radar for a while, with big names like Zalando and Wayfair using their services. The question is, can they really simplify the chaos of large-scale content creation? I decided to take a closer look.
So, What Exactly is greatcontent?
At its heart, greatcontent is a content creation platform. But that’s a bit of an understatement. Think of it less as a simple marketplace and more as a full-blown content operations hub. They connect businesses with a massive, vetted network of copywriters, editors, and translators from all over the globe. We're talking over 30 languages and dialects.
They’ve been in the game for over 10 years, which in the fast-moving world of SEO and content marketing, is practically a lifetime. They blend human talent with a smart platform to manage everything from single blog posts to enormous, complex localization projects.
The Core Features That Caught My Eye
It’s easy to get lost in marketing fluff, but a few things about their setup genuinely stood out to me. Its not just another content mill.
A Truly Global Creator Network
They boast a network of over 30,000+ hand-selected creators. Let that sink in. This isn’t just an open-for-all freelance pool; it’s a curated community. This means you’re more likely to find someone with genuine expertise in your niche, whether you’re selling high-fashion apparel, complex financial products, or promoting travel destinations.
The Platform-Centric Quality Control
This is a big one for me. One of the worst feelings is paying for content only to run it through a plagiarism checker and see it light up like a Christmas tree. greatcontent’s platform has built-in quality assurance, including what they claim are 3x plagiarism checks. The platform itself streamlines the briefing process, feedback loops, and delivery, which keeps projects from descending into a messy email chain nightmare.
Content Solutions That Actually Scale
Whether you need a single, killer 2,000-word pillar post or 10,000 unique product descriptions for your e-commerce store, they seem equipped to handle it. They cover a huge range of content types: marketing articles, brand descriptions, category pages, social media updates, and even those tricky connection descriptions for travel sites (think “Flights from London to Paris”). This flexibility is pretty appealing.
The "Done-For-You" Managed Service
For larger companies or agencies juggling multiple clients, the managed service offering is a godsend. Essentially, you can outsource the entire content strategy and project management. You brief their team, and they handle everything else—creating the briefs, finding the right writers, managing layouts, and ensuring quality and timeliness. It's content creation on autopilot, which frees up your team to focus on other core tasks.
Visit greatcontent
Who's Using greatcontent? (Hint: Big Players)
You can tell a lot about a service by the company it keeps. Seeing logos like AutoScout24, lastminute.com, and C&A on their client list adds a serious layer of credibility. These aren't small businesses; they're major players who can't afford to mess around with low-quality or unreliable content. The fact that greatcontent serves such diverse industries—from automotive and e-commerce to travel and fashion—shows a level of versatility that’s hard to ignore.
Let's Talk Money: Breaking Down greatcontent's Pricing
Alright, let’s get to the question on everyone’s mind: what does it cost? I appreciate that they’re transparent with their pricing, which is based on a per-word model. The price depends on the level of linguist you choose.
| Service Type | Linguist Level | Price (per word) |
|---|---|---|
| Writing | Junior | Starts at 3€ ct/word |
| Writing | Linguist | Starts at 5€ ct/word |
| Writing | Senior | Starts at 7€ ct/word |
| Writing | Expert | Starts at 10€ ct/word |
| Translation | Linguist | Starts at 5€ ct/word |
| Translation | Senior | Starts at 7€ ct/word |
| Translation | Expert | Starts at 10€ ct/word |
| Managed Service | - | Price upon request |
In my opinion, this tiered structure makes sense. You wouldn't pay an expert rate for thousands of basic product descriptions. The Junior level is likely perfect for that kind of bulk work. For your core website copy, important landing pages or pillar blog content, investing in a Senior or Expert linguist is probably the smart move.
The Good, The Bad, and The Realistic
No service is perfect, right? From my analysis and reading between the lines of their testimonials, here’s my honest take. The big advantages are clearly the scalability and the sheer breadth of services. The ability to get quality writing and translation in dozens of languages from one single platform is a huge operational win. As Phil Heather from Quandoo put it,
the platform is easy to use, turnaround time is fast and they offer a great amount of flexibility.
That's a strong endorsement.
On the flip side, the pricing is dependent on requirements, volume, and deadlines. This means you’ll need to get a specific quote for larger projects, which adds a step to the process. And for the managed service, there's an initial setup and briefing period. That's not a con, really—it’s necessary for them to understand your brand voice—but it’s something to be aware of. You can’t just press a button and have perfect, brand-aligned content appear instantly. It takes a little collaboration at the start.
Frequently Asked Questions I've Heard (and Had)
How do you find writers for niche topics like medicine or finance?
greatcontent has a search function that lets them filter through their 10,000+ writers for specific expertise. For really specialized needs, they do what they call an "individual linguist casting," where they specifically recruit and vet a few writers for you, and you get to review samples.
What’s the typical turnaround time for an article?
It varies. They say to allow 1-4 days for processing after you place the order. Depending on the length and complexity, an article might take about 2-3 days to write. They do caution that the first few articles can take longer as the writer gets up to speed with your style, which is a fair and realistic point.
Can they help me create the content briefs?
Yes. If you opt for their managed service, creating detailed briefs is part of what they do for you. This is a huge time-saver if briefing isn't your strong suit.
Who owns the content once it's done and paid for?
You do. They state you get an "irrevocable, spatially and temporally unrestricted, transferable and sublicensable exclusive right of use" for the content you've paid for. That's legal speak for "it's all yours, do what you want with it."
How do you maintain a consistent tone with different writers?
You have the option to use the same copywriter for all your articles to ensure consistency. Alternatively, you can create a group of approved writers and editors who all work from the same style guide, which helps keep the brand voice intact even at high volume.
Is greatcontent the Right Move for Your Business?
So, what's the final word? In my experience, there's no single solution that works for everyone. However, greatcontent seems to have built something genuinely powerful for a specific type of user.
If you're an SEO manager at a mid-to-large sized company, an e-commerce brand with a huge product catalog, or an agency that needs to scale content production reliably for clients, this platform could be a game-changer. It replaces the chaos of managing dozens of freelancers with a streamlined, quality-controlled process.
If you're a solo blogger or a small startup on a very tight budget, the per-word rates might feel a bit steep, and you may not need the high-volume features. But for businesses where time is money and quality content is directly tied to revenue, the investment seems not just reasonable, but smart.
It's a serious platform for serious content needs. And in an industry where content is still very much king, having a tool like this in your corner might just be the competitive edge you’ve been looking for.
