If you’re in the marketing or content creation game, you know the deal with LinkedIn. It’s no longer just a digital resume; it’s a full-blown content platform. And the current king of content on LinkedIn? The carousel. Oh, the carousel. We have a love-hate thing going on. I love the engagement they get. The dwell time, the comments, the shares... it’s all fantastic for the algorithm. What I hate? The sheer amount of time it takes to make one that doesn’t look like it was cobbled together in MS Paint.
I’ve spent more hours than I’d like to admit futzing with text boxes in Canva, trying to get the alignment just right, exporting ten separate images, and then painstakingly uploading them one by one. It’s a chore. So when I see a tool like FlowPost pop up, claiming to create “Posts and LinkedIn Carousels in minutes,” my inner, time-starved marketing gremlin sits up and pays attention. But my other inner, jaded SEO veteran gremlin scoffs and says, “Yeah, right. Another AI ‘savior’.”
So, which gremlin is right? I decided to take a look under the hood.
So What Exactly is FlowPost?
In a nutshell, FlowPost is an AI-powered tool built specifically to tackle the beast that is LinkedIn content creation. Think of it as a specialized assistant. You give it an idea, a topic, a random shower thought, and it helps you flesh it out into a professional-looking post. But its real claim to fame is its ability to instantly turn that text into a slick, ready-to-publish LinkedIn carousel. No more wrangling with design software. Just an idea, a few clicks, and boom—a carousel.
Visit FlowPost
The whole process seems deceptively simple, which is either a stroke of genius or a red flag. On their site, they boil it down to three steps: choose your topic and tone, create your personalized post, and then turn it into a carousel. It’s designed for speed, for getting you off the content treadmill and back to… well, the other ten treadmills we’re all running on.
The Standout Features That Matter
Any tool can promise the world, but the features are where the rubber meets the road. Here’s what caught my eye.
AI Writing and Those 'Viral' Templates
FlowPost uses AI to generate the content for your posts. You feed it a prompt, and it spits out the copy. This is nothing new, we've all played with ChatGPT. What’s interesting here is the focus on “viral templates.” I’m always wary of that word, “viral.” It’s often a promise that can't be kept. However, in this context, it seems to mean templates structured in ways that are proven to perform well on LinkedIn—think numbered lists, hook-and-story formats, controversial-opinion-then-explanation, etc. It’s less about guaranteeing you go viral and more about preventing you from posting a dud. A subtle but important distinction.
The Carousel Creation Engine
This is the big one. This is the feature that could single-handedly justify the price for many people. The ability to take a chunk of text and have an AI format it into a multi-slide carousel is a massive time-saver. You can customize it, save your brand settings (colors, fonts), and get something that looks polished without ever leaving the platform. For social media managers or agencies pumping out content for multiple clients, this could be a genuine workflow revolution. Seriously, think of the hours saved.
The Workflow Enhancers
Beyond the core creation tools, there are a few other goodies baked in. It can translate your content, which is handy for reaching a global audience. It can also create summaries of your posts—perfect for that first comment to kickstart engagement, a little trick we all use. And, crucially, it has scheduled publications. Being able to create and schedule your posts from one place removes yet another step, another tool, from the process. It's about creating a more streamlined workflow from idea to publish.
Let's Talk Turkey: The FlowPost Pricing Situation
Okay, the part everyone scrolls down to first. How much does this magic cost? The pricing is pretty straightforward, which I appreciate. No confusing tiers with slightly different feature sets designed to make your head spin.
You’ve basically got two options:
- Monthly Plan: This will set you back €23 per month. It gives you unlimited post generation, carousel creation, scheduling, and all the other goodies.
- Yearly Plan: This is where the real value is. It’s priced at €7 per month, but it's billed annually. So you're looking at a one-time payment for a year's access.
My take? The monthly plan is fine if you're skeptical and just want to try it for a project or two beyond the 7-day free trial. But if you're serious about your LinkedIn presence and create content regularly, the yearly plan is a no-brainer. The savings are huge. For what you're getting, especially that carousel generator, the price on the annual plan feels pretty fair to me, especially when you compare it to the cost of a human designer or the value of your own time.
The Good, The Bad, and The AI-Generated
No tool is perfect. After poking around, here’s my balanced perspective, from one marketing pro to another.
What I'm Genuinely Excited About
The speed is undeniable. Overcoming that “blank page paralysis” is a real benefit. Sometimes you just need a starting point, and FlowPost provides that in spades. The carousel feature, as I've mentioned (probably too much), is the hero. It solves a very real, very annoying problem. And the focus on a single platform, LinkedIn, means the tool isn't trying to be a jack-of-all-trades and master of none. It knows its audience.
Some Points of Caution
Let's be real: it’s still AI. You cannot just generate and post. You must edit. The content it creates is a first draft, a solid foundation. It needs your voice, your stories, your unique perspective to truly shine. If you just copy-paste, your content will sound like everyone else’s AI-generated content. Also, the pricing, while fair for businesses, might be a hurdle for individual creators or freelancers just starting out. And I did find it a bit hard to find specifics on what, if any, limitations exist on the free trial before you sign up, which is a minor pet peeve of mine.
Who Is This Tool Actually For?
I see a few clear winners here. Social media managers handling multiple accounts would be fools not to at least try it. The time saved would be immense. Busy founders and executives who know they should be on LinkedIn but don't have the time will find it incredibly helpful. And content creators who want to ramp up their output without sacrificing quality (or their entire weekend) will get a lot of value here.
Who is it not for? Probably the design purist who wants pixel-perfect control over every element in Figma or Adobe Illustrator. And if you only post on LinkedIn once a month, you probably can't justify the subscription. This is a tool for people who are active on teh platform.
My Final Verdict on FlowPost
So, is FlowPost the AI savior it claims to be? Maybe not a savior, but it's one heck of a good co-pilot. It’s a specialized tool that does a specific job very, very well. It's not here to replace your creativity; it's here to augment it and remove the most tedious parts of the process.
I went in skeptical, but I'm coming out quietly impressed. The key is to use it as an assistant, not an oracle. Use it to build the frame, but you still need to be the one to paint the picture. If you can do that, FlowPost might just be the thing that helps you finally win your long-running battle with the LinkedIn carousel.
Frequently Asked Questions
How is FlowPost different from just using ChatGPT?
While both use AI, FlowPost is a specialized tool. It’s trained and designed specifically for LinkedIn, with pre-built templates for posts and, most importantly, the integrated technology to instantly format that text into a polished, multi-slide carousel. ChatGPT can give you text, but FlowPost gives you a nearly-finished product.
Can I customize the look of my posts and carousels?
Yes. FlowPost allows you to save your brand settings, like colors and logos, to ensure your content remains consistent with your brand identity. You can tweak the generated designs before you publish.
Is there a free version of FlowPost?
FlowPost offers a 7-day free trial that gives you access to the features so you can see if it’s a good fit for your workflow. After that, you would need to subscribe to one of the paid plans.
Do I need to be a graphic designer to use it?
Absolutely not. That’s one of its main selling points. It's designed for marketers, writers, and founders who aren't necessarily designers but want to create visually appealing content without the steep learning curve of professional design software.
How much does FlowPost cost?
FlowPost has a monthly plan at €23/month and a yearly plan that works out to €7/month (billed annually). Both plans offer full access to its features, including unlimited post and carousel generation.
