We’ve all seen them. The generic, soul-crushing LinkedIn DMs. “Hi [First Name], I noticed your profile and thought you’d be a great fit for our revolutionary, paradigm-shifting…” Ugh. Delete. I’ve spent years in the trenches of SEO and traffic generation, and I can tell you that the ‘spray and pray’ method of outreach is well and truly dead. It’s just noise.
People don’t want to be a number on a spreadsheet. They want connection. They want to know you’ve actually paid attention. But who has the time to manually track hundreds of prospects, read all their posts, and come up with witty, insightful comments every single day? I sure don’t. My coffee hasn't even kicked in by the time my inbox is exploding.
So when I stumbled upon a tool called Extrovert, my professional skepticism immediately flared up. Another AI-powered ‘solution’? Great. But the name stuck with me. It’s not called “Auto-Bot 5000” or “Sales-Smasher.” It’s called Extrovert. It’s about being social. And that… that got my attention. So I decided to take a look.
Visit Extrovert
So, What is Extrovert, Really?
On the surface, Extrovert is an AI assistant for LinkedIn. But that description feels a little flat, like calling a Swiss Army knife a 'pocket knife'. It doesn't quite capture the point. Extrovert’s entire philosophy is built around warming up prospects before you ever slide into their DMs. It’s about building genuine social capital and trust at scale.
Think of it less like a robot and more like a super-powered personal assistant. One that reads every single LinkedIn post from your target list, flags the important conversations, and then whispers a genuinely smart comment idea in your ear. It’s designed to make you look like the most thoughtful, engaged person in your industry, but in a fraction of the time. The platform claims some pretty wild results—like a 4x higher connection acceptance rate and a 3x higher reply rate. Bold claims, but the idea behind them is sound.
The Core Features That Actually Matter
A tool is only as good as its features, right? I've seen countless platforms with a million buttons that do absolutely nothing useful. Extrovert, thankfully, feels more focused. It's built around a few core ideas that work together.
The AI Comment Copilot: Your Witty Ghostwriter
This is the star of the show. The AI Comment Copilot isn’t about firing off generic “Great post!” comments. That’s the stuff that gets you ignored. Instead, it reads the prospect’s post and your own provided context (more on that later) to generate thoughtful drafts. And here's the kicker, and probably my favorite part: it’s a human-in-the-loop system. You don’t just set it and forget it. The AI suggests, but you, the human, review, tweak, and approve. This prevents those horrifyingly off-brand AI moments we’ve all seen and keeps your reputation safe. The AI also has 'Style Learning', where it supposedly adapts to your unique voice over time. I’m a bit cynical about how well any AI can truly capture a human voice, but it’s a promising feature that shows they’re thinking about the right things.
A Distraction-Free Sales Feed
The main LinkedIn feed is a chaotic mess of political rants, vacation photos, and ads. Trying to find relevant prospect activity in there is a nightmare. Extrovert solves this by giving you a custom 'Sales Feed' that only shows posts from the people on your prospect lists. You can filter out the noise—personal updates, promotional fluff—and focus on industry insights and technical discussions where a good comment can make a real impact. You can even tell the AI to monitor specific topics, so it can flag conversations you absolutely need to be a part of. It’s like turning down the volume on the entire internet to hear a single, important conversation.
Prospect and Team Management, Simplified
This isn’t just a tool for lone wolves. Extrovert has some decent team collaboration features. You can share campaigns, manage prospect lists together, and maintain a shared 'Context Library.' This library is where you feed the AI knowledge about your company, your expertise, and your viewpoints. So, when it drafts a comment for a teammate, it’s pulling from a unified well of information, keeping the whole team on-brand. The analytics dashboard also lets you track what’s working, which campaigns are getting traction, and how warm your relationships are getting. It adds a layer of strategy to what can often feel like a guessing game.
My Honest Take: The Good and The Not-So-Good
No tool is perfect. Let's get that out of the way. After digging in, here’s my balanced take.
What I really like is the philosophy. The focus on genuine engagement over brute-force automation is a breath of fresh air. The time-saving potential is obvious, and the results they claim—reactivating burned leads and shortening the deal closing time—are every sales manager's dream. The human-in-the-loop approach is, for me, non-negotiable for this kind of tool. It’s the safety net that makes me comfortable even considering it.
However, it's not a magic wand. One of the cons is that you still have to manually approve comments. Some might see this as a drag, but I personally see it as a feature, not a bug. A more legitimate concern is the prospect limits on the lower-tier plans. You need to be targeted in your approach. Also, the AI is only as good as the context you give it. If you don't take the time to 'train' it with your knowledge and insights, the comment suggestions might feel a bit thin. It requires an initial investment of time to get the most out of it.
A Look at Extrovert's Pricing Tiers
Pricing is always a big question. Extrovert uses a per-seat model and offers a decent discount if you pay annually. Here’s a quick breakdown of their plans:
| Plan | Annual Price | Monthly Price | Who It's For |
|---|---|---|---|
| Light | $29/seat/mo | $35/seat/mo | Solo entrepreneurs or salespeople just dipping their toes in. It's limited (only 5 AI comment drafts per day) but a great way to test the waters. |
| Business | $49/seat/mo | $69/seat/mo | This feels like the sweet spot for most small to medium-sized teams. You get unlimited AI drafts, team collaboration, and more prospects. |
| Pro | $75/seat/mo | $99/seat/mo | For the power users and established sales teams. You get more advanced context, unlimited campaigns, and even a 'do-it-with-you' option. |
| Scale | Custom | Custom | This is the enterprise-level plan for large organizations that need a fully managed solution. You'll have to talk to their sales team for this one. |
Note: Prices are based on information available at the time of writing and may change. Check their official site for the most current details.
Frequently Asked Questions
I had a few questions myself, and these are some of the most common ones people seem to have.
Is this just another automated AI commenting tool?
No, and that’s the key difference. It’s not a fully automated 'bot. The AI suggests comments, but a human (you!) must approve or edit them before anything gets posted. This keeps you in control and avoids embarrassing, robotic interactions.
How is this different from LinkedIn Sales Navigator?
They actually work well together. Sales Navigator is fantastic for finding prospects and getting lead recommendations. Extrovert is what you use after you’ve found them. It's for the engagement and nurturing part of the process, helping you build a relationship before you reach out.
Is it safe to use on LinkedIn?
Because it doesn't automate the final action of posting, it appears much safer than tools that run completely on their own. You are always the one clicking 'approve'. This human-in-the-loop design is its biggest safety feature.
Do my reps have to be social selling gurus to use this?
Actually, it seems designed for the opposite. It helps busy reps who don't have hours to spend on LinkedIn maintain a consistent, high-quality presence. It provides the ideas and the workflow to make social selling a manageable daily habit rather than a daunting chore.
How much work is it to set up?
The basic setup is quick: create a prospect feed, maybe import from a CSV. The real 'work' is in feeding the Context Library. The more insights about your company, wins, and expertise you provide, the smarter and more personalized the AI's suggestions will be. So there is an initial time investment to get peak results.
Final Thoughts: Is Extrovert Worth It?
After looking at everything, I’m genuinely optimistic about Extrovert. It’s not trying to replace the salesperson; it's trying to give them superpowers. In a world saturated with lazy automation, a tool that champions thoughtful, human-centric engagement is something to take note of.
If you're a founder, a B2B marketer, or a sales professional who relies on LinkedIn but is tired of the cold outreach game, Extrovert is definitely worth a look. It could be the thing that finally helps you turn social media from a megaphone into a conversation. And in my book, that's a win.
