Job hunting is a special kind of purgatory. You spend hours tailoring your resume, writing cover letters that feel like you’re shouting into the wind, and then… crickets. You send your carefully crafted professional story out into the digital ether, and most of the time, you get nothing back. It’s a grind. A soul-sucking, confidence-draining grind.
For years, the best advice was to hire a career coach. Someone to look over your resume with a trained eye, run you through mock interviews, and give you that crucial confidence boost. The only problem? They cost a fortune. We're talking hundreds, sometimes thousands, of pounds or dollars for a few sessions. For someone who's, you know, looking for a job, that’s a tough pill to swallow.
But the world’s changing. AI is creeping into every corner of our lives, from writing content to generating images, so it was only a matter of time before it came for the job hunt. Enter tools like Coach Me Up. It claims to be an AI-powered career coach in your pocket, ready 24/7. Skeptical? I was too. So, I did what any good SEO and trends guy would do: I signed up and took it for a spin.
So, What Exactly Is This Coach Me Up Thing?
At its heart, Coach Me Up is an AI platform designed to be your personal job-seeking sidekick. Imagine a career coach that doesn't need to sleep, is available at 2 AM when your interview anxiety spikes, and doesn't charge you by the hour. That’s the core promise. It’s built to help you with the three pillars of the job search: figuring out what you want to do, making your resume irresistible to hiring managers (and their robot gatekeepers), and absolutely nailing the interview.
It’s not about just spitting out generic advice you could find on any blog. The idea is to provide personalized guidance based on your skills, your experience, and the jobs you’re actually applying for. It's a fascinating concept, and one that could democratize access to career support that was once reserved for those with deep pockets.

Visit Coach Me Up
A Look Under the Hood at the Main Features
A tool is only as good as its features, right? So let's break down what Coach Me Up actually brings to the table.
The AI Career Coach Chatbot
The first thing you’ll likely interact with is the AI coach itself. This is your main hub for guidance. You can ask it questions about career paths, how to pivot industries, or what skills you should be developing. This is the “Career Next Steps” feature in action. I threw some curveballs at it, asking about transitioning from SEO to product management, and the advice it gave was... surprisingly solid. It identified transferable skills and suggested concrete steps. Of course, it lacks the personal anecdotes of a human mentor, but for structured, actionable advice? I was impressed. It's like a brainstorming partner that never gets tired.
Nailing Your Next Interview with Mock Sessions
This, for me, is the killer app. The interview preparation module is where Coach Me Up really shines. We’ve all tried practicing for an interview in front of a mirror or roping in a reluctant friend. It’s awkward and often not that helpful. This tool puts you in a simulated interview environment. You tell it the job you're going for, and it grills you with relevant questions.
But here’s the magic: it provides instant feedback. It analyzes your answers for clarity, confidence, and relevance. It might tell you, “That was a good start, but you could strengthen your answer by using the STAR method,” and then explain how. It’s like having a tireless sparring partner who points out your weaknesses without any judgment. This constant feedback loop is something you just can’t get from practicing alone. It’s brilliant for building muscle memory for those tough behavioral questions.
Getting Your Resume Past the Robots
As an SEO guy, this feature speaks my language. Your resume isn't just a document anymore; it's a landing page for your career, and it needs to be optimized. Most large companies use Applicant Tracking Systems (ATS) to scan resumes before a human ever sees them. If your resume isn’t formatted correctly or doesn't contain the right keywords, it's headed straight for the digital trash can.
"Think of your resume as SEO for your career. If you're not optimized for the bots (ATS), the human hiring manager will never even get the chance to see your great content."
The Resume Review feature in Coach Me Up helps you beat the bots. You upload your resume, and it analyzes it against the job description, suggesting keywords to add, formatting changes to make, and ways to better highlight your achievements. It’s a practical, no-nonsense tool that addresses a very real, and often invisible, hurdle in the modern job market.
The Big Question: What's the Cost?
Alright, let's talk money. This is where Coach Me Up really makes a compelling case. The accessibility is kind of wild when you compare it to traditional coaching.
Here’s a quick breakdown of their pricing structure:
Plan | Price | What You Get |
---|---|---|
Free | £0.00 | Time-limited access, 2 interview prep sessions. A great way to test the waters. |
Weekly | £4.99 | Full access to all features, unlimited sessions. Perfect for a final-sprint prep week. |
Monthly | £15.99 | Full access, unlimited sessions. The sweet spot for an active job search. |
Annual | £89.99 | Full access, unlimited sessions. A fantastic value if you're planning a longer-term career shift or continuous development. |
When a single hour with a human coach can set you back £100-£200, seeing an entire year of access for under £90 is pretty jaw-dropping. The free plan is genuinely useful for getting a feel for the platform, which I always respect. No hidden credit card shenanigans, just a straightforward trial.
The Good, The Bad, and The AI
No tool is perfect, especially one powered by something as new and evolving as generative AI. So, let's get into the nitty-gritty. What works and what doesn't?
What I Really Liked
The sheer affordability and accessibility are game-changers. This opens up quality career prep to students, recent grads, career changers, and anyone who doesn't have a corporate budget. The 24/7 availability is also a massive plus for anyone with a busy life. The instant feedback on interviews is its most powerful feature, providing a tangible way to improve quickly. It's a very practical, action-oriented platform. There's not a lot of fluff.
Where It Could Improve
Let's be honest, an AI can’t replicate human empathy. It can't read your body language over a video call, understand the nuance in your tone, or give you a pep talk based on a shared experience. That human connection is missing, and for some, that's a dealbreaker. The tool's effectiveness is also heavily dependent on you. It's not a magic wand. If you provide lazy, one-sentence inputs, you’ll get lazy, generic outputs back. Garbage in, garbage out, as they say. Also, it’s a platform in progress. The site mentions features like tailored cover letters are still being developed, so you're buying into a service that is still growing, which is exciting but also means it isn't complete.
So, Who Is Coach Me Up Actually For?
I don't think this is for the C-suite executive looking for a high-touch, white-glove coaching experience. But for almost everyone else? It’s incredibly relevant.
- The Recent Graduate: Feeling lost and overwhelmed? This is a perfect, low-cost way to get your resume in shape and practice for those daunting first-time interviews.
- The Career Changer: If you're trying to figure out how to translate your skills from one industry to another, the AI chatbot and resume feature can be a huge help in connecting the dots.
- The Busy Professional: Maybe you're happy in your job but want to be ready for an internal promotion. Being able to practice for an interview at 10 PM after the kids are in bed, without having to schedule anything, is invaluable.
- The Non-Native English Speaker: This could be a fantastic tool for practicing interview language and professional phrasing in a private, non-judgmental space.
My Final Verdict
So, is Coach Me Up worth it? Yes, with a small asterisk. It is not a 1:1 replacement for a great human career coach. It's something different. It’s a powerful, accessible, and incredibly affordable tool. It’s a supplement, a training ground, a co-pilot.
For the price of a few fancy coffees a month, you get a suite of tools that can genuinely move the needle on your job search. It can help you get past the resume bots and walk into an interview feeling prepared and confident. In an age where we're all trying to find an edge, leveraging a tool like this feels less like cheating and more like being smart. In a world where AI is changing how we work, it's only fitting that it's also changing how we find that work.
Frequently Asked Questions
- 1. Is Coach Me Up better than a human career coach?
- It's different. A human coach offers empathy, personal experience, and network connections. Coach Me Up offers 24/7 availability, instant data-driven feedback, and affordability. For many, a combination of both might be ideal, but for interview practice and resume optimization, Coach Me Up is exceptionally powerful on its own.
- 2. How does the AI resume review work?
- It uses natural language processing to scan your resume and the job description you're targeting. It identifies key skills and keywords you're missing, suggests stronger action verbs, and checks for common formatting errors that can confuse Applicant Tracking Systems (ATS).
- 3. Is my data safe with Coach Me Up?
- While you should always be mindful of the data you share online, Coach Me Up's privacy policy indicates they take data security seriously. However, as with any online service, it's wise to avoid sharing extremely sensitive personal information that isn't necessary for a resume or interview prep.
- 4. Can Coach Me Up guarantee me a job?
- No, and you should be wary of any service that does. Coach Me Up is a tool to improve your skills and materials. It can significantly increase your chances of getting an interview and performing well in it, but the final hiring decision always comes down to you and teh hiring manager.
- 5. What's the best pricing plan for an active job hunter?
- In my opinion, the £15.99 monthly plan offers the best value for someone actively applying and interviewing for jobs. It gives you unlimited access for a full month, which is typically enough time to get your resume perfected and practice for several interviews.
- 6. Is there a free trial for Coach Me Up?
- Yes, there is a free plan that gives you time-limited access and lets you try two sessions with the interview coach. It's a great way to see if the platform is a good fit for you before committing to a paid subscription.