As a business owner, your website can feel like a needy child. First, there's the massive upfront cost of getting it designed and built. Then, it needs constant feeding and care: security updates, plugin maintenance, content changes... and God forbid something actually breaks. You either spend hours Googling solutions you don’t understand or you're back on the phone with a developer, watching the meter run.
It’s a cycle I’ve seen clients get stuck in for years. You pay a fortune for a site, and then you're almost too scared to touch it. So it sits there, getting more and more out of date, a digital relic of what your business used to be.
Lately, a different model has been gaining steam. The idea of “Website-as-a-Service,” or WaaS. Instead of a huge one-off project fee, you pay a flat monthly rate. For that fee, you get the design, the build, the hosting, the maintenance, and—here's the kicker—updates. I recently stumbled across a company called Build Modules that's all-in on this model, and I have to say, I'm intrigued.
So, What's the Deal with Build Modules?
Think of it this way: Build Modules isn't a DIY tool like Squarespace or Wix where you're left to your own devices with a box of digital Lego. And it’s not a traditional agency that builds you a site and then hands you the keys (along with a hefty final invoice).
Instead, it’s a membership. You subscribe, and they become your dedicated web team. They custom-design and build a site for you on Webflow, a platform known for its clean code and design flexibility. But they don't just stop there. They host it, manage it, and handle your updates. It’s like having a talented web developer on retainer, but for a price that wont make your accountant cry.
Visit Build Modules
That “Unlimited Updates” Promise Sounds Too Good to Be True
Okay, “unlimited” is always a word that gets my SEO-sense tingling. In my experience, it usually comes with an asterisk. With Build Modules, the process is managed through a member dashboard. You submit a request—change this photo, update this paragraph, add a new testimonial—and they handle it. From the looks of it, this is geared towards the typical small-to-medium edits that keep a site fresh.
Are they going to redesign your entire homepage every week? Of course not. But for the photographer who needs to constantly update their portfolio, the consultant who wants to add new case studies, or the restaurant that needs to change its specials... this is a game-changer. It removes the friction and the fear of extra costs that stops so many people from keeping their site current. A stale website is a dead website in the eyes of Google, and customers.
Let’s Talk Money: The Build Modules Pricing Plans
Alright, down to brass tacks. The pricing structure is refreshingly simple, which I appreciate. No hidden tiers or confusing add-ons. They have two main plans, presented in Mexican Pesos (MXN), so I'll do a little breakdown for you.
| Plan Name | Monthly Cost (MXN) | Best For | Key Features |
|---|---|---|---|
| Página Web de Destino | $1,199 | Landing Pages | A single, powerful landing page. Includes domain setup, hosting, and unlimited requests. Perfect for a campaign or a focused service. |
| Página Web Informativa | $1,899 | Full Informational Sites | A complete website with unlimited pages. Includes domain setup, hosting, and unlimited requests. This is the one for most small businesses. |
One important little note I spotted in the fine print: These prices don’t include IVA (the Value Added Tax in Mexico). Just something to keep in mind when you're doing the math.
The Good, The Bad, and The Nitty-Gritty
What I Really Like About This Model
The first thing that stands out is the predictable cost. As a small business, knowing exactly what your web presence will cost you each month is huge for budgeting. No surprise invoices. The second big plus is that it's a completely hands-off experience. The fact that they handle hosting, security, and maintenance is a massive weight off a non-technical founder's shoulders. You get to focus on running your business, not on whether your SSL certificate is about to expire.
And from my professional standpoint, their stated focus on performance and SEO is critical. A beautiful website that can't be found on search engines is like having a ferrari with no gas. It looks nice, but it isn't going anywhere. Building on a solid platform like Webflow and keeping performance in mind from the start is a major advantage.
Potential Bumps in the Road
Now, this model isn't a silver bullet for everyone. The subscription itself can be a con for some. If you just need a simple, static “digital business card” that you’ll never update, a one-time project fee might be more economical in the long run. You have to need, and use, the ongoing updates for the monthly fee to make sense.
Also, the communication is primarily through their member dashboard. For people who want to hash things out over a Zoom call or get immediate phone support, this might feel a little disconnected. It’s an efficiency-focused system, which is great for keeping costs down, but it might not suit every personality type.
Who Is Build Modules Actually For?
Looking at their portfolio and testimonials—a producer, a photographer, a director—a clear picture emerges. Build Modules is tailor-made for:
- Creative Professionals: Artists, designers, photographers who need a visually stunning portfolio that's always current.
- Consultants and Coaches: Professionals who need to project authority and regularly add new content, case studies, or services.
- Service-Based Small Businesses: Think boutique agencies, local shops, or specialty service providers who want a premium online presence without the in-house technical headache.
Who isn't it for? Probably large, complex e-commerce stores, tech startups building a custom software application, or anyone on an absolute shoestring budget who is willing to trade their own time to use a DIY builder.
My Final Take: A Modern Solution for a Modern Problem
I’ve been in the SEO and digital marketing world for a long time, and I’ve seen the pain points. Build Modules is offering a genuine solution. They are betting that business owners value their time and peace of mind over a one-time capital expense. It's a shift from the old idea of "owning" a website to the more modern concept of "subscribing" to a fully managed web presence.
It’s like leasing a brand-new car versus buying an old one. With the lease, your monthly payments are predictable, maintenance is covered, and you're always driving something new and reliable. With Build Modules, you get a site that stays modern, functional and secure, all for one monthly fee. For the right kind of business, that’s not just a good deal; it’s a smarter way to operate.
Frequently Asked Questions
- Is Build Modules a website builder like Wix or Squarespace?
- No, it's a done-for-you service. You don't build anything yourself. They custom design, build, and manage the website for you based on your needs and requests.
- What does "unlimited updates" really mean?
- It generally covers content and small design edits like changing text, swapping photos, updating pricing, or adding a new blog post or portfolio item. It's not intended for complete monthly redesigns, but for the regular maintenance that keeps a site feeling fresh and relevant.
- Can I cancel my Build Modules plan anytime?
- Yes, their site mentions you can cancel at any time. However, they advise reviewing the cancellation policy in their terms and conditions, which is always smart advice for any subscription service.
- Do I own my website if I use Build Modules?
- This is a key question for any WaaS. Typically with this model, the service provider owns the design and hosting infrastructure as long as you are a subscriber. If you leave, you can usually take your content (text, images), but not the proprietary design or setup. It's best to clarify this directly with them.
- Is Build Modules a good choice for SEO?
- Their focus on performance and their use of Webflow is a great foundation for good SEO. A fast, secure, and mobile-friendly site that is regularly updated checks a lot of important boxes for Google. Paired with a solid content strategy, it has great potential.
Conclusion
The web isn't static, and your website shouldn't be either. The traditional build-it-and-forget-it approach is dead. Services like Build Modules represent a significant shift, offering a dynamic, managed solution for businesses that want to stay competitive online without becoming web developers themselves. If you find yourself constantly frustrated by website tasks and wishing you had an expert on call, this membership model is definitely something worth looking into.
