Blunge

I’ve spent more hours than I care to admit wrestling with AI image generators. You know the drill. You fire up Midjourney or DALL-E, you type in your masterpiece of a prompt, and you get... something. Sometimes it's amazing. Sometimes it's nightmarish. But it almost always has that distinct, slightly-too-perfect “AI look.”

We’ve all seen it. The glossy, hyper-detailed fantasy art. The slightly uncanny valley corporate photos. It’s cool, but it’s becoming a bit of a monoculture. When everyone is using the same tools, everything starts to look the same. And for those of us in the business of building brands, “looking the same” is basically the kiss of death.

For months, I’ve been hunting for something different. A tool that doesn’t just generate a picture, but generates a picture in my style. Or my client’s style. A tool that understands that a brand's visual identity is its fingerprint—it has to be unique. And folks, I think I’ve found a serious contender. It’s called Blunge, and it’s approaching the whole AI art thing from a completely different, and frankly, much-needed angle.

So, What on Earth is Blunge AI?

At first glance, Blunge looks like another AI platform for making graphics. But that’s like saying a custom-tailored suit is just another piece of clothing. The secret sauce here isn't just about generating images; it's about generating images that are style-consistent. How? By letting you train your very own private AI model.

Think of it like this: you hire a brilliant, unbelievably fast illustrator. But instead of spending weeks going back and forth on style guides and revisions, you give them a portfolio of your existing brand assets, illustrations, and mood boards. They study it intensely for a few minutes, and from that moment on, everything they create for you perfectly matches that aesthetic. That’s Blunge, in a nutshell. It’s an AI that learns you.

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The End of Visual Whiplash

For anyone running a blog, a social media account, or a full-blown marketing department, the struggle for visual consistency is real. One day you use a photo from a stock site, the next an illustration you commissioned from a freelancer on Fiverr, and the day after you whip something up in Canva. The result? A feed that gives your audience visual whiplash. It feels disjointed. Unprofessional.

Blunge aims to fix that. I was struck by a testimonial on their site from Luid, a Senior Illustrator, who said,

Blunge is like having a version of myself on my team. One that can read my mind, with a bit like your own hands and brain, with a few surprises.

Imagine creating a whole month's worth of social media graphics, all perfectly on-brand, in about 30 minutes. Or illustrating a whole blog post with custom graphics that look like they were hand-drawn by the same artist. This isn't just a time-saver; it’s a brand-builder.

A Peek at the Blunge Feature Set

So what are the actual tools you get to play with? It’s more than just a text box and a “generate” button.

Your Own Private AI Style Guru

The main event is, of course, the ability to train a custom model. You feed it images that define your brand’s style, and it creates a private generator only you can use. This is the feature that separates Blunge from the pack. It means the awesome style you develop won't suddenly start appearing on your competitor’s website because they figured out a similar prompt. It's truly yours.

More Than Just Pixels

One little line item on their pricing page got me really excited: Export to PNG & SVG. For the non-designers in the room, SVG stands for Scalable Vector Graphic. This means you can resize the image to be as big as a billboard with zero loss in quality. This is a pro-level feature that most consumer-grade AI image tools just don't offer. They also have an advanced toolset with inpainting (fixing or changing parts of an image) and a prompt optimiser, which is super helpful.

Wait, It Does Video Now?

Yep. Tucked away in the Pro plan is “Video generation.” The site doesn’t give a ton of detail on this, but the implications are huge. Being able to generate short, on-brand video clips or animated graphics could be an absolute game-changer for social media content, especially on platforms like TikTok and Instagram Reels. I'm very curious to see how this develops.

Let’s Talk Money: The Blunge Pricing Plans

I always get a bit annoyed when I have to click away from a homepage to find the pricing, but thankfully, Blunge's structure is pretty straightforward once you find it. Here's how it breaks down.

They also have a $10 top-up for 50 extra images, which is a nice, flexible option if you have a big project one month.

A Reality Check: The Not-So-Perfect Parts

No tool is perfect, and it’s my job to be a bit of a skeptic. I did notice a few things that could be drawbacks for some.

First, there's no mobile app yet. They say it's coming soon, and I hope it is. So much of my own content ideation happens when I'm away from my desk, and the ability to quickly generate an idea on my phone would be killer.

Second, the magic of custom models requires an ingredient you have to provide: training data. If you're a brand new company with no established visual style, you'll need to create or curate a set of images first. You can't just type "make me a cool, unique style." You have to show it what you mean. This isn't really a flaw in the tool, just a prerequisite to be aware of.

My Final Word on Blunge

After years of seeing AI tools that offer boundless creativity but zero consistency, Blunge feels like a breath of fresh air. It’s a platform that seems to have been built by people who actually understand the day-to-day challenges of building and maintaining a brand identity. It's one of the first AI image tools I’ve seen that I would classify as a genuine business tool, not just a creative toy.

The focus on ownable, private styles is, for me, the entire ballgame. It’s a move away from the generic AI soup and toward a future where AI empowers and scales individual creativity rather than homogenizing it. If you’re tired of your blog or your brand’s social media looking like everyone else's, I seriously think you should give Blunge’s free trial a spin. It might just be the creative partner you’ve been looking for.

Frequently Asked Questions

How is Blunge different from Midjourney or DALL-E?

The biggest difference is style consistency. While Midjourney can create amazing one-off images, Blunge is designed to let you train a custom AI model on your specific brand style, so every image it generates feels like part of the same cohesive family.

Do I need to be a professional designer to use Blunge?

Not at all. It’s very user-friendly. However, to get the most out of the custom style training, you should have a clear idea of the aesthetic you're aiming for and a collection of images that represent that style.

Can I legally use the images for my business?

Yes, on the paid plans (Basic, Pro, and Teams). The paid tiers give you full ownership and commercial rights to the private images you generate. The Free plan does not include commercial use.

Is there a free trial for the paid plans?

Yes, both the Basic and Pro plans come with a 14-day free trial, so you can test out all the features, including private style creation, before committing.

What is SVG export and why is it a big deal?

SVG (Scalable Vector Graphic) is an image format that doesn't lose quality no matter how much you enlarge it. A normal image file (like a PNG or JPG) is made of pixels and gets blurry when you scale it up. An SVG is made of mathematical paths, so it's essentail for things like logos or graphics that need to be used in many different sizes, from a tiny favicon to a huge trade show banner.

Reference and Sources

• Blunge Official Pricing Page
• Why Brand Consistency Is So Important - Forbes