You've spent months, maybe even years, pouring your soul into building the next great AI tool. You've debugged, you've iterated, you've probably consumed an unhealthy amount of coffee. Now, you've launched. You hit the 'Go Live' button, you post on Twitter and Product Hunt, and then... crickets.
It’s the classic “build it and they will come” fallacy, and it’s a trap as old as the internet itself. The truth is, building the product is often the easy part. The real dogfight is getting people to actually see it. In the booming, ridiculously crowded AI space, just getting your foot in the door feels like trying to shout in the middle of a rock concert. You need traffic, you need users, and you need some love from Google to survive.
The Old-School SEO Trick That's New Again
For years, I’ve watched SEO trends come and go. We've chased algorithm updates, obsessed over keyword density, and built complex funnels. But sometimes, the most effective tactics are the ones we've almost forgotten about. I'm talking about directory submissions.
I know, I know. For a while there, directory submission got a bad rap. It was associated with spammy, low-quality link farms. But in a niche, high-authority space like AI, it's a completely different ballgame. Getting your new tool listed on dozens of relevant, high-quality AI-specific directories is like putting up flyers in all the hottest spots in town. It does three crucial things:
- It builds foundational backlinks: These are signals to Google that your site is legitimate and relevant in the AI world. A backlink from a directory with a high Domain Rating (DR) is pure gold.
- It drives referral traffic: You get clicks from actual humans—curious early adopters and potential customers—who are actively looking for new AI tools.
- It creates brand presence: Being everywhere your potential users are looking builds instant recognition and trust.
So, What's the Catch?
The catch is that it’s an absolute, mind-numbing grind. Seriously. First, you have to find all these directories. Then you have to vet them to make sure they aren't garbage. Then, you fill out form after form after form, each one slightly different. It's hours and hours of tedious, soul-crushing work. As a founder, your time is your most precious asset. Is this really the best use of it?
I didn’t think so. And apparently, neither did a guy named Sergiu.
AI Directories: The Launch-Day Wingman You've Been Looking For
This is where a tool I've been watching lately, AI Directories, comes into the picture. It was born out of that exact frustration. The founder, an indie hacker, was building his own AI side projects and realized that while directory submissions were super effective, they were also a massive time-suck. So he did what any good founder does: he built a solution.
AI Directories is essentially two things: a masterfully curated list of over 100 AI-specific directories, and a “done-for-you” service where they handle the entire tedious submission process for you. It’s not a magic button, but it's pretty darn close to being a superpower for a busy founder.
Visit AI Directories
How Does It Actually Work?
The beauty is in the simplicity. You’re not buying some complex software; you’re buying back your time and getting an SEO boost as a bonus. The platform gives you access to a huge, filterable list of directories, complete with stats like Domain Rating, monthly traffic, and whether they're free or paid to submit to. This list alone is incredibly valuable for your own market research.
But the real power lies in their submission services. You pick a package, give them your tool's info, and their team manually submits your product to every relevant directory on the list. I have to emphasize the word manual here. This isn't some bot that's going to get your site flagged. It's a real person doing the work, ensuring it's done right. This is the kind of grunt work that moves the needle but that no founder has time for.
The Investment: What's the Damage?
Okay, let's talk about the price. Because it's not free. But then again, neither is your time. AI Directories offers a few straightforward, one-time payment packages.
| Plan | Submissions | Price (at time of writing) |
|---|---|---|
| Starter List | 30+ AI Directories | $119 (often on sale, I've seen it for $99) |
| Pro List | 60+ AI Directories | $169 (often on sale for $149) |
| Premium List | 100+ AI Directories | $219 (often on sale for $199) |
When you look at the Premium plan, they estimate it saves you 70+ hours of work. Let that sink in. What is 70 hours of your time worth? If you're a founder, developer, or marketer, I'm willing to bet it's a hell of a lot more than $219. You're basically buying back almost two full work weeks you can now spend on product development, customer support, or, you know, sleeping.
More Than Just Submissions
One thing I appreciate is that they're building more of an ecosystem. They have add-ons, like a service to submit to the big paid directories on your behalf and even a product review service to get a well-written article and a high-DR backlink. They also offer a bunch of free AI-powered generators on their site for things like product descriptions and Twitter bios. It shows they're committed to the community, not just trying to make a quick buck.
Final Thoughts from an Old SEO Hand
I've seen a thousand 'get rich quick' SEO schemes. Most are snake oil. AI Directories isn't that. It’s the digital equivalent of rolling up your sleeves and doing the unglamorous work that actually gets results. Except, you get to pay someone a very reasonable fee to do it for you.
Is it a silver bullet that will get you to the top of Google overnight? Of course not. Good SEO is a marathon. But it's an incredible accelerator. It gets your initial backlinks built, your name out there, and your first trickles of traffic flowing. For an AI startup or an indie maker just leaving the starting blocks, I honestly think it's one of the smartest, most efficient marketing investments you can make. It's not flashy, but it works. And in this game, that's what counts.
Frequently Asked Questions
What exactly is AI Directories?
It's a platform that provides a curated list of over 100 directories specifically for AI tools. They also offer a paid service where their team will manually submit your AI product to these directories for you, saving you a ton of time and helping with your initial SEO.
How long does it take to see results from the submissions?
It varies. Some directories list your tool within days, others can take a few weeks. The SEO benefits, like an increase in your Domain Rating, typically start showing up within 30-60 days as Google indexes the new links. The case studies on their site show some impressive results within just 30 days.
Is it a one-time payment or a subscription?
The submission packages are a one-time payment. No recurring fees, which is a breath of fresh air in the SaaS world. You pay once, and they do the submissions.
Can I just get the list and submit my tool myself?
Yep! Access to the list itself is part of the value. If you have more time than money, you could certainly buy a package just for the high-quality, vetted list and then tackle the submissions yourself. The service is for those who'd rather trade money for time.
Is there a money-back guarantee?
According to their FAQ, yes, they offer a money-back guarantee. It's always a good sign when a company is confident enough in its service to offer that.
Why not just submit to the big, famous directories?
You should! But the power here is in the long tail. Getting listed on 60 or 100 niche-relevant sites sends a much stronger signal to search engines about what your tool is about. It builds a diverse and natural-looking backlink profile, which is exactly what Google wants to see.
Reference and Sources
- AI Directories Homepage
- AI Directories Pricing
- Sergiu Chirilac (Founder) on Twitter
- Moz - What is Domain Authority?